1. The screen grab of the love letters is a thematic element. The song consists of love and the letters are a symbol for the lyrics. In general our music video is an image of relationship between young people and the clear image of young love. This would be marketed as an album which is about love and their positive and negative experiences with it.
2. The performance element is shown in the screen grab of the band thatis not typic
al boy band material but a band who is aiming for a target audience of 13-18 year olds. The marketing of this band would consist of the normal boys who just live for making music and showing their passion through no major focus on dress code and looking but on how they present themselves and their songs.
3. The kitchen screen grab with Jack's body shows the sexual content and the narrative
3. The kitchen screen grab with Jack's body shows the sexual content and the narrative content because the band's name is 'The Paper Hearts' and love is the main theme of the music video and their band image. The showing of his body would represent that this band is not a boy band who is just talking about the “cute love” like holding hands but having sex the night before and now realizing there could be more.
4. The close ups on the instruments show the skills of the musicians and their attitude tow
4. The close ups on the instruments show the skills of the musicians and their attitude towards the musical and performance element. This music video would be marketed as a performance of an album and the background of the band would be based on their experience in love and relationship represented in their songs and videos.
5. My screen grab of the female singer Mimi who is a guest vocalist shows the thematic and symbolic element because the band that consists only of boys but singing a love song about a relationship needs a girl with in it. The marketing of this duet would show that the band is trying to get into various markets with it and achieve various audiences.
6. The final frame shows the relationship between lead singer Jack and guest vocalist Mimi. This is a clear symbolic element of the sexual content in the scene of him serving breakfast to her in bed however this video would not be too sexual to show it in i.e. MTV because the scenes shown are based on the faces of both of them and the narrative standing behind this scene.
5. My screen grab of the female singer Mimi who is a guest vocalist shows the thematic and symbolic element because the band that consists only of boys but singing a love song about a relationship needs a girl with in it. The marketing of this duet would show that the band is trying to get into various markets with it and achieve various audiences.6. The final frame shows the relationship between lead singer Jack and guest vocalist Mimi. This is a clear symbolic element of the sexual content in the scene of him serving breakfast to her in bed however this video would not be too sexual to show it in i.e. MTV because the scenes shown are based on the faces of both of them and the narrative standing behind this scene.
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